Overview

Versatil, now Printor, is a company that has offered design, marketing, and printing solutions to small and large corporations. During my time at the company, we developed design and marketing solutions for prestigious clients such as Cargill, 3D Metrisoft, Moriseiki, M&M, and Coca-Cola.

The company produces books, catalogs, notebooks, postcards, calendars, and any other promotional materials required by the customer. It also offers design services, including band identity and limited edition collections.

While working as Director of Marketing and design, I took a hands-on approach, actively managing customer relationships, designs, prepress, and production. Checking the material before production was an important role, as any mistake could involve throwing away material that could impact the company’s profits. Having a close conversation with the client and meticulous documentation of the project's process avoided any miscommunication between the company and the client. Designs that could be easily produced with fewer production steps and with greater material efficiency were crucial. The strict quality control has made this company acquire loyal clients who have been working with the company for years.